Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips
Higher Education Marketing

Should Long-Form Blogs be Part of Your Higher Education Content Strategy?

April 3, 2019


When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After all, in the fast-paced, digital world we live in, prospects...read_more

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After all, in the fast-paced, digital world we live in, prospects...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, SEO

Tags: , , , , , ,


Charting the Enrollment Journey in Higher Ed Social Media

March 27, 2019


social media for schools

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering what kind of information will resonate with your target personas...read_more

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering what kind of information will resonate with your target personas...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: , , , , , , ,


8 Steps to Precise Personalization with Education CRM and Marketing Automation

March 20, 2019


education marketing

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an area where connecting personally with your prospects can be vital...read_more

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an area where connecting personally with your prospects can be vital...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: , , , , ,


The UX Factor: Understanding User Experience in Education Website Design

March 13, 2019


higher ed web design and development

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it is often misunderstood, both in terms of its components and...read_more

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it is often misunderstood, both in terms of its components and...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

Tags: , , , , ,


Transforming Your Higher Education Content Strategy with Historical Optimization

March 6, 2019


education content optimization

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most of your school’s web traffic come from just a few...read_more

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most of your school’s web traffic come from just a few...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, SEO

Tags: , , , , , ,


Education CRM Essentials: Creating Your Ideal Admissions Workflows

February 27, 2019


marketing automation for education

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should reach out to a new prospect? What channel should you...read_more

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should reach out to a new prospect? What channel should you...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: , , , , , ,


Perfecting the Art of Conversion Rate Optimization for Student Recruitment

February 20, 2019


Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have managed to build a small but well-managed online presence, generating...read_more

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have managed to build a small but well-managed online presence, generating...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: , , , , , , , ,


How to Promote Higher Ed Social Media Posts Effectively

February 13, 2019


paid social media for schools

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...read_more

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

Tags: , , , , , ,


Targeting International Students in the Middle East and North Africa

February 6, 2019


recruiting international students

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...read_more

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: , , , , ,


8 Ways to Supercharge Productivity with CRM and Marketing Automation for Schools

January 30, 2019


education marketing CRM

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the potential of new markets? Or maybe you’d just use it...read_more

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the potential of new markets? Or maybe you’d just use it...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: , , , , , ,