Education Marketing TipsBlog

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After all, in the fast-paced, digital world we live in, prospects...

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After all, in the fast-paced, digital world we live in, prospects...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, SEO

Tags: content development, Content marketing, content strategies for schools, content strategy and development, higher ed content strategy, higher education content marketing, higher education content strategy

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering what kind of information will resonate with your target personas...

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering what kind of information will resonate with your target personas...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: higher ed social media, higher ed social media marketing, higher education social media, higher education social media marketing, Recruit students on social media, Social Media, social media marketing, Social Media marketing for schools

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an area where connecting personally with your prospects can be vital...

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an area where connecting personally with your prospects can be vital...

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: CRM and marketing automation, CRM and marketing automation for schools, education CRM, education CRM and marketing automation, Marketing Automation, marketing automation for education

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it is often misunderstood, both in terms of its components and...

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it is often misunderstood, both in terms of its components and...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

Tags: branding and web design, branding and web development, higher education web design, higher education website design education website design, Responsive Web Design, Web Design and Development

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most of your school’s web traffic come from just a few...

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most of your school’s web traffic come from just a few...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, SEO

Tags: content development, Content marketing, content strategy, content strategy and development, higher education content marketing, higher education content strategies, higher education content strategy

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should reach out to a new prospect? What channel should you...

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should reach out to a new prospect? What channel should you...

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: CRM and marketing automation, CRM and marketing automation for schools, CRM for education, CRM for schools, CRM technology for schools, education CRM, Marketing Automation

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have managed to build a small but well-managed online presence, generating...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have managed to build a small but well-managed online presence, generating...

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: Conversion Attribution, Conversion Rate Optimization, conversion rate optimization for student recruitment, education lead generation, Education lead nurturing, generate student leads, student conversion rate optimization strategies, student lead generation, student recruitment conversion rate optimization

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

Tags: higher ed social media, higher education paid advertising, higher education social media, Social Media, social media advertising, social media marketing, social media marketing for higher education

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: how to target international students, international recruitment, international student recruitment, international student recruitment strategies, recruiting international students, targeting international students

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the potential of new markets? Or maybe you’d just use it...

What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the potential of new markets? Or maybe you’d just use it...

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: CRM and marketing automation for schools, CRM for schools, CRM for student recruitment, education marketing crm, Marketing Automation, marketing automation for education, marketing automation for schools