Case Studies | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Every educational institution faces distinct challenges. That is why our marketing solutions are always unique combinations of our services. See what types of successes we can help you achieve.


CultureWorks is an English for Academic Purposes (EAP) school which offers courses directly on the campuses of various partner institutions in order to prepare international students for Canadian colleges and universities.
HEM helped CultureWorks to develop a customized digital marketing strategy, streamline its campaign tracking, and automate its follow-up processes to achieve one year of overall increased traffic across all digital channels.

UNIVERSITY / John Cabot University

Founded in 1972, John Cabot University is an independent, four-year liberal arts university offering undergraduate degrees and study abroad programs to English-speaking students from all over the world.
HEM helped John Cabot University increase website traffic and student applications by optimizing their site for SEO, and implementing a personalized, multi-channel content marketing strategy.

CAREER COLLEGE / Canadian Tourism College

Canadian Tourism College (CTC) is Canada’s leader in high-end hospitality and tourism career training. CTC has campuses in Vancouver and Surrey, and is British Columbia’s first accredited tourism college.
HEM helped CTC move into the top three Google search results position for 76 priority keywords, leading to increased organic website traffic and substantially improved lead generation.

UNIVERSITY / Sherman College of Chiropratic

Located in Spartanburg, South Carolina, Sherman College is a long-established leader in the education of Doctors of Chiropractic.
HEM helped Sherman College gain a competitive edge by auditing and optimizing their website lead generation mechanisms, and improving on-page SEO to boost visibility and organic traffic.

CAREER COLLEGE / Institut Trebas / Trebas Institute

Established in 1979, Trebas Institute is recognized by industry for the exceptional quality of its training programs in audio engineering, event management, entertainment management, and film & television production.
HEM helped Trebas combat declining ROI on Pay-per-Click campaigns by completely overhauling their keyword list, landing pages, and analytics tracking.

UNIVERSITY / Western University of Health Sciences

Western University of Health Sciences is a private, non-profit graduate school for health professionals, located in downtown Pomona, California.
HEM helped Western University of Health Sciences more effectively track registrations across various institutional websites and subdomains by implementing customized cross-domain tracking.

CAREER COLLEGE / Academy of Learning College

Academy of Learning College is one of the largest career colleges in Canada, with campuses in 8 provinces and the Northwest Territories.
HEM helped AOLC optimize their online marketing by designing a new, responsive website for the college, with improved lead generation mechanisms, and customized content aimed at decreasing bounce rates, boosting lead generation, and capturing more mobile traffic.

CAREER COLLEGE / Automotive Training Centres

With campuses in Ontario, Quebec, and British Columbia, Automotive Training Centres (ATC) is Canada’s leading producer of expert mechanics, auto sales professionals, dispatchers, operations specialists, and more.
HEM revitalized ATC’s website, migrating its contents to a more search-engine friendly CMS, optimizing on-page SEO, and updating copy - leading to a considerable increase in website traffic and online lead generation.